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My storyBoutique Systems for Online Coaches
Whether you need one piece fixed, an entire system built, or someone to look at what you already have and tell you what's missing, we'll figure out what makes the most sense for your business.
Websites & Link in Bio
Branded websites and link in bio pages that give every visitor one clear next step — so your traffic actually turns into booked calls.
Explore websites & link in bio →Sales Funnels
Lead capture pages, automated follow-up, lead qualification, and the complete path from traffic to paying client.
Explore sales funnel services →Email Marketing Automation
Welcome sequences, nurture flows, and behavior-based triggers.
See email marketing automation →CRM & Lead Management
Pipelines and tagging to keep your leads organized.
View CRM and lead management →Business Automation
Calendar scheduling, proposals, invoices, contracts, and client onboarding.
Look at business automation →Checkout & Payments
Checkout pages, order bumps, and Stripe integrations.
Check out checkout and payments →I work with online coaches across different niches — whether you're a business coach needing a connected backend, a fitness coach turning content into leads, or a career coach who needs a website that actually generates clients, the system gets built around how you actually sell.
You're Already Getting Attention. Let's Make It Pay You.
You're posting. You're showing up. People are finding you, following you, clicking, opting in, and maybe even buying.
So why does it still feel like you're doing SO much work for every sale?
Somewhere between getting someone's attention and getting them to become a paying client, there are usually gaps.
Maybe you're losing leads. Maybe people aren't hearing from you after they opt in. Maybe your funnel technically works but isn't converting nearly as well as it could.
You don't need to know what's broken. That's what I help you figure out.
What's Included Every Month
This isn't a one-time audit. Every month I'm actively tracking, testing, and tweaking your funnel so it keeps converting better over time. Here's exactly what you get as part of your ongoing optimization package.
Opt-in Rate Tracking
I monitor how many visitors are actually opting into your lead magnets and landing pages every month, so we know exactly where your funnel is capturing leads and where it's leaking them.
Split Testing
I run ongoing A/B tests on your headlines, opt-in forms, CTAs, and email subject lines so every change is backed by data — not a guess. We keep what wins and cut what doesn't.
Email Open & Click Rates
I track your email open rates and click-through rates across every sequence, identify which emails are underperforming, and rewrite or restructure them to get more engagement and more clicks to your offers.
Minor Website & Funnel Updates
As needed, I make small but high-impact updates to your website, landing pages, and funnels — fixing friction points, adjusting copy, tightening CTAs, and removing anything that's costing you conversions.
Every month you get a clear data review and strategy brief showing exactly what improved, what we're testing next, and where the biggest opportunities are.
Book a Call →100% Tailored to Your Coaching Business
Sometimes the problem is your systems or strategy, and sometimes there's a mindset piece underneath both. I look at all three.
Strategy
You need to know what should actually be built before anyone starts building it.
Systems
Then we build the funnels, automations, CRM, email sequences, and backend that make the strategy work.
Support
Sometimes the thing holding the business back isn't another automation. It's a decision you're avoiding, an offer you're second-guessing, or a belief that's keeping you stuck doing everything yourself. I stick around as a real growth partner — tracking, testing, and optimizing your funnel month after month so the system keeps improving long after it's built.
Explore monthly optimization →How I Find Money Leaks Other People Miss
I figure out what's already happening and exactly where you're losing money.
My proprietary process
The FOCUS Framework
Finding the gaps, leaks, and opportunities hiding inside your existing marketing systems.
Filter & Qualify Leads
We look at who's actually entering your funnel and whether they're the right fit before you spend time on them. Example: If you're getting 20 sales calls a week but only 2 can afford your program, we tighten your application questions so unqualified leads filter themselves out before they ever reach your calendar.
Optimize Thank You Page
The moment right after someone opts in or books is where most coaches lose momentum — so we make that page actually do something. Example: We add a clear next-step call to action on your thank you page so more opt-ins turn into booked calls instead of disappearing into silence.
Connect with Segmented Follow-Up
We make sure the right message reaches the right lead at the right time based on what they've actually done. Example: If a lead clicks your pricing link but doesn't book, they automatically receive a follow-up sequence that speaks directly to the objection that stopped them.
Understand, Simplify, & Adjust
We read your dashboards to find where people are dropping off, then simplify what's confusing and fix what isn't working. Example: If 80% of people who click your checkout link never buy, we simplify the checkout page and add trust signals to close that gap.
Scale What Works
We double down on the activities already producing the best return so you grow without guessing. Example: If your Instagram leads convert at 5x the rate of your TikTok leads, we shift your content strategy toward what's actually paying off.
Filter & Qualify Leads
We look at who's actually entering your funnel and whether they're the right fit before you spend time on them. Example: If you're getting 20 sales calls a week but only 2 can afford your program, we tighten your application questions so unqualified leads filter themselves out before they ever reach your calendar.
Optimize Thank You Page
The moment right after someone opts in or books is where most coaches lose momentum — so we make that page actually do something. Example: We add a clear next-step call to action on your thank you page so more opt-ins turn into booked calls instead of disappearing into silence.
Connect with Segmented Follow-Up
We make sure the right message reaches the right lead at the right time based on what they've actually done. Example: If a lead clicks your pricing link but doesn't book, they automatically receive a follow-up sequence that speaks directly to the objection that stopped them.
Understand, Simplify, & Adjust
We read your dashboards to find where people are dropping off, then simplify what's confusing and fix what isn't working. Example: If 80% of people who click your checkout link never buy, we simplify the checkout page and add trust signals to close that gap.
Scale What Works
We double down on the activities already producing the best return so you grow without guessing. Example: If your Instagram leads convert at 5x the rate of your TikTok leads, we shift your content strategy toward what's actually paying off.
Want to See the Full System?
The FOCUS Framework is just one piece of the bigger picture. Grab my free 6-Figure Scalable System Blueprint to see the exact funnels and 30+ automations I use to turn an audience into paying clients.
Free 6-Figure System Blueprint →Your System Isn't "Done" After It's Built.
A funnel isn't a magic machine you build once and forget about.
If you're already getting traffic, there's data sitting inside that traffic telling us what needs fixing.
Maybe people aren't opting in. Maybe they're opting in but never opening your emails. Maybe they're opening everything but never buying. That's where we look.
Funnel & Conversion Optimization for Online Coaches
I use the data from your existing funnels, emails, and traffic to find opportunities, make strategic changes, and continually improve what's already working.
What My Clients Say About Me
I can tell you what I do all day, but I'd rather let the coaches I've worked with tell you what it actually feels like.
You're Probably in the Right Place If...
You don't have to be starting from scratch. You just have to be ready to stop leaving money on the table.
You already have something to sell.
People are paying attention.
But behind the scenes, your business is held together with a bunch of tools, manual tasks, spreadsheets, sticky notes, and "I'll figure that out later."
And you're starting to wonder how much money you're leaving on the table.
Maybe your funnel already works. Maybe you already have an email list. Maybe you've already invested in a bunch of software.
If there's something in your business that could be working better, I want to find it.
Free 6-Figure System Blueprint →This Is What Happens When You Stop Leaving Money on the Table.
$5,000+ in Sales in 5 Days From a List of 414 People
- →Increase opt-in rates from existing Google traffic
- →Launch a strategic email marketing campaign to drive event registrations
- ✓Website now converts over 37% of visitors into email subscribers
- ✓Leads are automatically nurtured after they opt in
- ✓Generated over $5,000 in one week from a 5-email campaign to 414 people
- ✓39.47% average open rate tracked directly via coupon code
She Stopped Getting on Calls With People Who Could Never Afford Her
- →Stop getting on sales calls with people who aren't qualified
- ✓Knows exactly who her content is attracting before getting on a call
- ✓Added qualifying questions to identify ready-to-buy leads
- ✓Adjusted messaging to attract more qualified prospects
- ✓Only gets on calls with people who are ready to buy
From 100% Manual to Running on Autopilot
- →Launch a full marketing funnel with a system that is easy to manage
- ✓Marketing system runs in the background automatically
- ✓Leads are captured automatically from her content
- ✓Data is available to make smart decisions
- ✓Business went from completely manual to running on autopilot
100 Leads in 48 Hours From a Brand-New Lead Magnet
- →Turn an engaged social media audience into leads
- →Create an automated system to nurture those leads toward digital course sales
- ✓Generated 100 leads within 48 hours of launching the lead magnet
- ✓Social media following now has a clear next step into his business
- ✓Every new lead enters an automated email sequence
- ✓Automated system nurtures leads and sells his digital courses
Get Started
Everything you need to turn your audience into clients, built for you.
Strategy & Implementation
Custom backend foundation built specifically around your coaching business.
- ✓Clear link in bio strategy
- ✓Keyword comment automation on Instagram and Facebook
- ✓Lead magnet landing page with qualifying questions
- ✓Automated welcome email sequence & long-term nurture build
Let's Figure Out What's Actually Going On.
You don't need to know what service you need before you book this call. I'll ask questions, dig into what's working and what isn't, and tell you what I'd fix first.
You walk me through your world
Every tool you're using (if any), where you feel like you're losing sales, what's frustrating you about your backend tech. I listen and ask questions.
I give you honest recommendations on the spot
Based on what you share, I tell you exactly what I see, what I'd fix first, and what the highest-ROI changes are for your specific situation.
If it's a good fit for us to work together, we move forward.
I do not believe in high-pressure sales pitches. What's meant to be will be.
You Don't Need Another Thing to Figure Out Alone.
Bring me the funnels, emails, automations, tech headaches, half-finished ideas, or whatever else you've been trying to figure out.
We'll look at it together. I'll tell you what I see, what I'd fix, and what I think will make the biggest difference.
Ready to Systemize?
Book a Zoom call or text us to get started with your custom coaching system.
Prefer to text or call?
618-221-5118Not ready for a call? Grab the Free 6-Figure Scalable System Blueprint →
Browse all free coaching resources — the 5-Part Email Marketing System, Lead Magnets That Sell, and the 5-Figure Launch Strategy. Or explore the Funnel Accelerator and Sales Funnel Coach programs.
Posting content is not marketing.
Posting gets attention. Your systems are what turn that attention into relationships, leads, and sales.
If you're putting in the work to create content but relying on people to remember to come back and buy from you, there's probably a lot more revenue sitting inside the audience you've already built.
Frequently Asked Questions
Answers to common questions about building scalable coaching systems.

